What you need to know
- IFA will return again this year in person from September 2 – 6
- The Germany technology trade show will host guests from 115 different countries.
- Organizers were not clear on how they will maintain safety precautions despite COVID-19
Germany’s tech trade show IFA will be returning this year in person from September 2 to 6 in Berlin. The tech exposition showcases the latest in consumer electronics, home appliances, information technology, and telecommunications.
“Many leading global brands have already committed their participation. As of now, we register high demand for the IFA Fitness & Digital Health area and the Home Appliances section.”
The press release adds that IFA will still combine B2B and B2C elements, which allows companies to showcase products and brands in a “uniquely engaging context, but as an industry showcase and as a reality check for innovation in front of real consumers.”
Martin Ecknig, CEO of Messe Berlin, noted in the release that because there has been a strong desire to return in person despite the pandemic, the showcase will ensure it is safe for everyone.
IFA announced last year it was coming back in-person, following MWC, and like last year, organizers were not clear in the release on how they will maintain safety precautions.
The annual trade show is usually where companies announce some of the best Android phones and accessories for the second half of the year.
The press release adds that participants from 115 different countries have already purchased a ticket.