Enlarge / The splash image and header copy on the event invitation Apple emailed to the press.
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At 1 pm EDT on September 14, 2021, Apple will begin streaming its first product launch event since WWDC this June. Apple executives and product managers are expected to take the virtual stage to reveal new products and talk about what consumers should expect from the company in the coming weeks.
As usual, we’ll be liveblogging the event and all the announcements as they unfold.
As we noted in our roundup shortly after the date was announced, the focus will almost certainly be on a new lineup of iPhones to follow up last year’s iPhone 12, iPhone 12 mini, iPhone 12 Pro, and iPhone 12 Pro Max. We’re expecting phones with overall similar designs and with the same screen sizes: 5.4- and 6.1-inch versions of the standard flagship iPhone, and 6.1- and 6.7-inch version of the Pro.
Rumors suggest we’ll also see a notable redesign of the Apple Watch, a new version of the AirPods wireless earbuds, and maybe even a couple of updated iPads. We’re not expecting new Macs at this event.
But we’ll know for sure very soon. Bookmark this page and plan to return here at 1 pm EDT on September 14 to follow all the latest updates! We’ll see you then.
