Simply last week, Instagram clients saw that the application symbol had haphazardly turned into significantly more splendid. All things considered, presently we know why – it’s all important for Instagram’s greatest rebrand in years. Be that as it may, it appears to be the web is torn over the stage’s new look.
Meta-possessed Instagram has uncovered another visual character involving a spic and span customized typeface, and the previously mentioned more brilliant logo. Maybe the most outstanding change is the new wordmark, presently delivered in the ‘Instagram Sans’ typeface. (Searching for more motivation? Look at the best free textual styles.)
Instagram says(opens in new tab) the refresh is designed to help the platform “create more immersive and inclusive experiences.” In a blog post, the company breaks the rebrand down into three core areas:
- The gradient is reimagined with “vibrant colours to make it feel illuminated and alive, and to signal moments of discovery”.
- The new typeface, Instagram Sans, is “designed with Instagram’s heritage in mind and includes multiple global scripts.”
- The new layout and design system is “content-forward and celebrates creativity, simplicity and self-expression.”
We’ve already seen the tweaked icon (designed by Rose Pilkington(opens in new tab)), which appears to be blinding some users. But now we’ve been given a much more comprehensive look at the new brand identity. ‘Instagram Sans(opens in new tab)‘ is a fun new typeface based around what Instagram “lovingly” calls the “squircle” – the rounded square of its logo. The typeface is also available to use in Stories and Reels.
But the most noticeable use of the typeface is in the brand new wordmark (above). Replacing the ‘handwritten’ style that’s been around for as long as Instagram, the new wordmark is a much more contemporary affair – and considering how long we’ve had to look at the last one, I’m a fan.
Yes, Twitter is, as Twitter does, making its feelings known about the new look, and the responses range from really loving it to really not loving it.
And responses to the new icon have been doing the rounds for a few days now. “I’m going to have to reduce my screen brightness for that,” one Twitter user complains(opens in new tab)(opens in new tab), while another adds, “New Instagram icon is way over-saturated. Gross.” And lots have users have shared screen recordings of iOS seeming to struggle with the new icon – when closing the app, the icon appears to judder between the old and new design.
You can find out more about the rebrand in Meta’s detailed case study. Meanwhile, if you’re looking to improve your Instagram game, check out these top 10 Instagram tips for creatives.