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The blend of OnePlus and Oppo has been slowly churning for years. Now, though, the companies are essentially becoming one entity.
The OnePlus contradiction is complete
Towards the end of last year, we published an opinion article entitled “The OnePlus contradiction is getting worse”. Basically, the article argued that OnePlus is slowly turning into Oppo. We point out the departure of co-founder Carl Pei and the introduction of the blatant rebranding of Oppo as important touchstones.
We now have news from OnePlus CEO and Co-Founder Pete Lau that the company is entering a new phase he called “OnePlus 2.0”. However, I consider this to be a misnomer. From what Lau has told us so far, it’s not OnePlus 2.0, but “OppoPlus 1.0”.
Lau argues that Oxygen OS either only exists by name or is simply being replaced by a nameless unified operating system that will land on the OnePlus and Oppo phones. The engineering and development teams that were once individual at OnePlus and Oppo are now fully merged. Significantly, the only teams that haven’t merged are the PR teams, who will continue to work individually on their respective brands.
The writing is on the wall. The OnePlus Oppoification we mentioned last year is now complete, it’s the end of an era.
But OnePlus has always been Oppo, right?
Those of you who have read this and followed the OnePlus trajectory probably think that the OnePlus and Oppo have always been interchangeable. He “inspired” him.
While I agree that OnePlus has been on Oppo’s back from the get-go, OnePlus quickly became a thing of its own. Their products had a unique style, their software was very different, and their brand and “attitude” were in stark contrast to Oppos. To me, OnePlus was similar to Joaquin Phoenix’s portrayal of the Joker – it made the role incredible, despite the obvious inspiration from Heath Ledger’s earlier portrayal of the same character.
Those of you who have read this and followed the OnePlus trajectory probably think that the OnePlus and Oppo have always been interchangeable. Despite what both companies claim to the contrary, it’s easy to draw straight lines between a OnePlus product and the Oppo product that “inspired” it.
While I agree that OnePlus has been on Oppo’s back from the get-go, OnePlus quickly became a thing of its own. Their products had a unique style, their software was very different, and their brand and “attitude” were in stark contrast to Oppos. To me, OnePlus was similar to Joaquin Phoenix’s portrayal of the Joker – it made the role incredible, despite the obvious inspiration from Heath Ledger’s earlier portrayal of the same character.
Now, however, Lau seems to be moving away from this unique identity as quickly as possible. In fact, he even made a short documentary about it. Under the title “New Journey”, the article deals with the move of OnePlus employees to new offices that are shared with Oppo employees. It’s as depressing and boring as it sounds. Most revealing, however, is that there is a section where a OnePlus employee describes the early days of the brand as “dangerous” and admits that the identity no longer exists. as the.
I’m sure Lau has reasons to start this huge transition. Perhaps OnePlus is not doing well enough financially. You may think that getting rid of the “dangerous” aspects of the business will make it more successful in the long run. So many questions.
