Leading Scotch whisky brand, Chivas Regal is reaffirming its connection with the world of football through this new initiative called “Regal F.C.”. This creatively diverse social club not only celebrates the best of football culture but also spotlights homegrown artists and tastemakers.
Set against a 3D game like backdrop, this virtual coming together holds an array of rooms that visitors can explore and learn more about the different Chivas expressions and creative endeavours. Also housed within this universe is the crowd favourite, “The Winning Seat” competition — where visitors can participate and stand to wish cash prizes and weekly grand prizes of more than S$40,000.
To help kickstart this fantastical get-together, Regal F.C. is proud to announce its first creative council — the Regal F.C. Fam, represented by five visionary individuals from the creative scene. They are Dharni (beatboxer), Josiah Chua (fashion creative), Jun Tan (former footballer and founder of Junpiter Futbol), See Min Ng (body art artist) and YK (street photographer). These creatives found their own blend of success to create extraordinary expressions similar to that of Chivas.
“REGAL F.C. was created from our love for football and for the people who love it passionately. Modern football culture goes beyond the pitch to intersect with music, gaming, fashion, art, and beyond — and REGAL F.C. is a celebration of these cultural tenets,” says Joni Na, Brand Manager at Chivas Regal, Pernod Ricard Singapore.
“It brings together a community of entrepreneurs, rising stars and cultural tastemakers in a blend of creative expressions. We’re excited to bring a new experience to the Chivas community through a social club like Regal F.C.”
To help enrich the experience, specially curated activities are available such as a gallery feature by the abovementioned artists, a bar lounge where visitors can shop the Chivas collections or level their home-bar game with inspiring cocktail recipes, participate in The Winning Seat and other interactive online games that dish out instant prizes and other Chivas premiums.
Membership to Regal F.C. is free and once joined, exclusive members-only promotions, event invitations and other firsthand information will be made available.
The Chivas Regal F.C. launches online today (November 12) at chivas.com/en-SG/REGALFC
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