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Subscription health and fitness services are spreading like wildfire, but they’re not necessarily good for you or the industry.
The Future of Smart Fitness
The future of smart fitness is subscriptions, but it shouldn’t be.
When Amazon recently revealed its Halo Fitness and Nutrition subscriptions that accompany the upcoming Halo View fitness tracker, it may have put some people off, but it didn’t. Too surprising for us in the industry: Subscriptions are all the rage right now – names like Whoop, Peloton, FightCamp, Fitbit Premium and Apple Fitness Plus are just the tip of the iceberg.
subscriptions seem like the future for those of us who are serious about health. Or rather, they are something we have to and should work on if we want to operate the market sustainably. address.
Before we explain why we need to define a few things: First of all, a distinction is made between mandatory and optional plans: a Halo, Fitbit or Apple Watch, for example, works fine even without a subscription, but if you stop paying for Whoop, the tracker becomes to the paperweight. Brands like Peloton and FightCamp technically occupy a middle ground, but when you buy their hardware their subscriptions can also be mandatory. Bad information persists in subscriptions: Deepak Chopra and his pseudoscience “quantum healing” shouldn’t be on any platform, let alone Fitbit, but generally less likely to get lost at companies that can afford experts.
An underestimated aspect is responsibility. Paying a regular fee encourages you to get the most of your money or quit, and as fitness veterans can attest, discipline is essential. Most services go one step further with positive feedback, be it awards, milestones or really helpful recommendations.
In some cases, a digital service can be cheaper than alternatives. Although Peloton and FightCamp force you to buy expensive hardware for the full experience, the next $ 39 per month they charge is cheaper than some gym memberships and even this initial purchase. It makes up for if you otherwise wanted to pay a trainer. More budget-conscious consumers could get a cheap Fitbit with an $ 80 premium annual subscription and be fine for the rest of their lives. Look for the starting power. You can get tips on the form from YouTubers like Jeff Nippard or Brian Alsruhe. Basic health tips that can be found on government websites are even easier.
Regardless of your interests, you can be on the right track by staying sceptical and doing your homework. Ask anyone who sells a product and always check source credentials. At the very least, you should ask whether what you are seeing is plausible. for example, there is no “link” with six packets.
If you have higher fitness ambitions, you can hinder your progress by following subscription workouts.FightCamp will teach you many boxing and kickboxing techniques, but if you want to work out, even the company’s blog suggests finding a trainer and a gym. When it comes to strength, the services from companies like Apple and Fitbit tend to guide people. towards the short classes and away from the heavyweights. You won’t develop like John Cena if you follow the Fitness Plus routines.
