Netflix is using subscribers as focus groups for unreleased shows

Netflix is turning to a conventional strategy to improve its originals: the focus group. Variety has learned Netflix has been screening movies and TV shows in advance to obtain feedback from subscribers invited to participate. Customers reportedly watch several titles over the course of

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Daily Crunch: Salesforce, AWS collaborate to offer bundled services for streaming content providers

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PST, subscribe here. Hello and welcome to Daily Crunch for Thursday, February 17, 2022! Heading into a long weekend here

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Mdundo eyes more telco partnerships after music streaming revenue growth from Tanzania, Nigeria deals

Mdundo, an Africa-focused music streaming service, is banking on more partnerships with telcos across the continent to grow its earnings and user base. Last year, the company signed deals with MTN and Airtel in Nigeria, and Vodacom in Tanzania, which

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